UR, the Educational Broadcast Company, aimed to raise awareness about bullying. So we used a unique approach at the time to tackle the issue by inviting influencers to experience the reality of kids through Virtual Reality. The campaign reached 20% of the Swedish population in just four days with a media budget of €400. Furthermore, 310,000 people volunteered to be bullied in 360°, and teachers are now requesting the project to be included in the national school curriculum.